This was the second year we have done promotional videos for Sony to use at the NAB, National Assiociation of Broadcasters, trade show in Las Vegas in 2007 to promote Sony's new High Definition broadcast equipment. The project was produced and directed by Mario Behr at Green Dot Advertising, and MN8's job was once again animation, post production, audio design and audio engineering.
The video was part of a promotional campaign that begin with an email of the event to Latin and Portuguese Video Production Studios. The recipient received a promotional email, clicked an embedded link, and viewed the promo video on a webpage that is designed to appear like a HD monitor playing the content. As the video ends, it prompts viewers to register for special tradeshow seminars and events at the Sony booth during NAB, and informs them of the dates of NAB.
Green Dot wrote the copy and produced the storyboards calling for a 3D puzzle to form into place, and then explode outwards, sending puzzle pieces flying towards the camera, and revealing the Sony logos in three separate puzzles. The concept was to show that Sony provides all the pieces to the High Definition puzzle, from HDV to XDCam HD.
Eluv created the high impact music soundtrack and sound effects in-house using Reason and Cubase. Animation and compositing was done with After Effects, with graphical elements created in Photoshop and Illustrator. We produced both a Spanish and Portuguese version.
You can see the finished spot in our Featured Projects section above, it's movie number seven, or see the full promotional web promo, with additional graphical elements online at the Sony site:
Animation and Post-Production: Anthony Bonnet (MN8)
Director & Producer: Mario Behr (Green Dot)
Art Director: Gerald DeBruijin (Green Dot)
Music by: Elise Zotos “Eluv” (MN8)